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Huberway team

Gianfranco Ascione

Chief Financial Officer (CFO)

Bringing product depth, operational context, and customer focus into the Huberway platform.

Gianfranco Ascione, Chief Financial Officer (CFO)

Contact information

+39 338 301 5925g.ascione@huberway.com

My background

1990 - Today

With over 30 years of experience in accounting, taxation, and corporate finance, I have supported businesses across different industries in managing financial structures, compliance, and strategic growth.

My work has always focused on ensuring financial stability while enabling companies to scale in a sustainable and controlled way.

Over the years, I have worked closely with entrepreneurs, helping them translate complex financial data into clear and actionable decisions.


What I'm building now

2023 - Present

Huberway

As CFO of Huberway, I oversee the financial architecture of the company, ensuring that growth, investments, and operations are aligned with a solid economic foundation.

Huberway represents a new model of business infrastructure, and my role is to guarantee that this innovation is supported by efficient financial planning and risk management.


Key areas of focus

  • Financial planning and strategic budgeting
  • Cost control and resource optimization
  • Tax planning and regulatory compliance
  • Cash flow management and financial forecasting
  • Support for business scalability and investment strategies

Responsibilities

  • Designing and managing the company's financial structure
  • Monitoring performance and financial KPIs
  • Supporting executive decisions with financial insights
  • Managing relationships with financial institutions and stakeholders
  • Ensuring compliance with legal and fiscal regulations

Vision

A strong business is built on solid financial foundations.

Innovation without control leads to risk.
Control without vision limits growth.

The balance between these two elements
is what allows a company to scale with confidence and continuity.

Driven by values

The principles behind the platform.

Our team works across disciplines, but the operating rules are shared: clarity, usefulness, trust, and product depth.

Customer Success

We design from the work customers need to complete, then make the product useful in real operations.

Trust

We keep decisions clear, data handled carefully, and expectations grounded in what the product can do.

Innovation

We use AI where it creates leverage: context, automation, recommendations, and better execution.

Technical depth

We build platforms that scale across products, workflows, integrations, and local business needs.

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info@huberway.com